Job experts everywhere agree on the importance of researching the companies to which you’re applying. After all, you want to make sure the company is a good fit for you, and you also want to show interviewers that you’ve done your due diligence. Fortunately, the digital age has made a wealth of information easily accessible. Take a look at five ways to research the companies that interest you most.
Go to the source.
The obvious place to start your research is on the company’s website itself. Get a good foundation of knowledge at the “About Us” section, where you can read up on the company’s mission and vision, history, and products and services. Then, hit up the media sections to peruse press releases, fact sheets, and market reports. And don’t miss the corporate bio pages to find out who’s who in the company. Of course, just about everything on a corporate website has been carefully vetted by the company itself, so the official site should only be a starting point in your research.
Look through the Glassdoor.
At Glassdoor.com, current and former employees anonymously post company reviews, salaries, and actual job interview questions, offering job seekers an inside look into the organization. And job seekers are hooked. According to Software Advice, a website that reviews recruiting software, almost half of all survey respondents said they used Glassdoor at some point in their job search. Using Glassdoor is a great way to narrow down your options and create a select group of companies to consider.
To get a better feel for an organization at the employee level, follow the company on LinkedIn. See if you have any connections within the organization, follow top executives, and gain easy access to the latest company news, products, and insights. A company’s LinkedIn page also offers information about recent hires, promotions, departures, and job postings – all of which speak volumes about employee turnover and opportunities for advancement.
Get social-media savvy.
Beyond LinkedIn, follow the company on Facebook, Twitter, Google+, and any other platform available. Top companies use these outlets to discuss product developments, share expert insight, and interact with users. Social media is a great way for job seekers to eavesdrop on companies that are actively engaging the public, which provides a clear picture of how much authority a company has in its industry and how engaged and loyal its followers are.
Utilize third-party profiles.
It’s important to find out what other people are saying about a company, and third-party profiles can be a great source for concise, targeted information about specific job opportunities. Here at FindTheRightJob.com, for instance, you can read employer profiles to get key information about individual companies and how they’re hiring right now. While job opportunities are not always posted on a company website or its social media accounts, third-party sites make the most current job seeker information available.
By taking time to research each company to which you’re applying, you can increase your odds of finding the absolute best fit for your skills and interests.